{"id":1272,"date":"2026-06-16T09:37:29","date_gmt":"2026-06-16T09:37:29","guid":{"rendered":"https:\/\/trustedmovinggroups.com\/?p=1272"},"modified":"2026-06-16T09:37:29","modified_gmt":"2026-06-16T09:37:29","slug":"starbucks-to-close-all-stores-in-south-korea-early-for-mandatory-history-training","status":"publish","type":"post","link":"https:\/\/trustedmovinggroups.com\/?p=1272","title":{"rendered":"Starbucks to close all stores in South Korea early for mandatory history training"},"content":{"rendered":"
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SEOUL, South Korea \u2014 Starbucks Korea will shut all stores in the country at 3 p.m. on June 22 for staff training on historical awareness and social sensitivity, the operator Shinsegae Group said on Monday, following public backlash over a marketing campaign.<\/p>\n

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The coffee chain faced widespread criticism and suffered a \u201cvery significant\u201d drop in sales after last month\u2019s campaign that evoked a brutal 1980 military crackdown on pro-democracy protesters.<\/p>\n

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Shinsegae\u2019s affiliate E-Mart owns Starbucks Korea, which launched its \u2018Tank Day\u2019 tumbler promotion on the anniversary of \u200bthe May 18 Gwangju Uprising, when the military government deployed troops and tanks to suppress pro-democracy demonstrations.<\/p>\n

Starbucks Korea headquarters staff and executives from Shinsegae\u2019s E-Mart division will undergo the same training on June 17 at the group\u2019s in-house training center, while Shinsegae Chairman Chung Yong-jin and affiliate CEOs will attend a separate session on June 24, the group said.<\/p>\n

Shinsegae said the move reflected how seriously it viewed the recent marketing controversy and its commitment to preventing a recurrence. Chung previously apologized publicly over the controversy.<\/p>\n

The history awareness lecture, led by a history professor from Sungkyunkwan University, will review the major events in South Korea\u2019s modern and contemporary history since the 1950s and discuss how they should be understood, it said.<\/p>\n

Read more Vance says nuclear inspectors \u2018absolutely\u2019 will return to Iran under terms to end war<\/a><\/p>\n

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A separate social sensitivity training, conducted by a sociology professor at the same university, will look at how companies should consider social issues such as history, labor, gender and human rights in marketing and other corporate activities, the company said.<\/p>\n

The company said it would be the first nationwide early closure of Starbucks Korea stores since the chain opened in the country in 1999.<\/p>\n

Starbucks Korea also plans to overhaul marketing approval procedures, including introducing a social-sensitivity checklist covering history, commemorative dates, politics, disasters, military issues, gender, violence and hate expressions, Shinsegae said.<\/p>\n

Starbucks Korea had more than 2,000 stores in the country as of end-2024 according to its annual impact report. It is the country\u2019s No. 1 coffee chain in terms of customer payments, according to data firm WISEAPP.<\/p>\n

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Starbucks Korea will shut all stores in the country at 3 p.m. on June 22 for staff training on historical awareness, following public backlash over a marketing campaign.<\/p>\n","protected":false},"author":1,"featured_media":1271,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-1272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia"],"yoast_head":"\nStarbucks to close all stores in South Korea early for mandatory history training - Trusted Moving Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustedmovinggroups.com\/?p=1272\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks to close all stores in South Korea early for mandatory history training - 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