{"id":3008,"date":"2026-07-21T12:06:59","date_gmt":"2026-07-21T12:06:59","guid":{"rendered":"https:\/\/trustedmovinggroups.com\/?p=3008"},"modified":"2026-07-21T12:06:59","modified_gmt":"2026-07-21T12:06:59","slug":"novo-nordisk-says-it-is-suing-eli-lilly-accusing-it-of-false-advertising","status":"publish","type":"post","link":"https:\/\/trustedmovinggroups.com\/?p=3008","title":{"rendered":"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising"},"content":{"rendered":"
\n

Novo Nordisk said on Tuesday it was suing rival Eli Lilly in U.S. federal court, accusing the U.S. drugmaker of false advertising in claiming its weight-loss medicines outperform Novo\u2018s drugs.<\/p>\n

Read more Judge to hear evidence against singer D4vd in killing, dismemberment of teen and decide on trial<\/a><\/p>\n

The Danish company said it filed the lawsuit in U.S. District Court in New Jersey, alleging Lilly violated federal and state false advertising and unfair competition laws, including the Lanham Act, through nationwide advertising campaigns for obesity drug Zepbound and diabetes treatment Mounjaro.<\/p>\n

<\/div>\n

Novo alleges Lilly compared the highest approved doses of its medicines with lower doses of Novo\u2018s Wegovy and Ozempic while omitting newer, higher-dose versions that Novo says deliver greater weight loss.<\/p>\n

Novo said it is seeking a court order requiring Lilly to withdraw the advertisements and run a corrective advertising campaign. It added that it plans to seek a preliminary injunction if Lilly does not voluntarily remove the ads.<\/p>\n

Read more Trump vows revenge on Iran and what to watch in Arizona\u2019s primaries: Morning Rundown<\/a><\/p>\n

Novo said it sent Lilly a cease-and-desist letter in April after the U.S. approved a 7.2-milligram dose of Wegovy. Lilly did not respond to the letter, Novo\u2018s general counsel John Kuckelman told Reuters, adding that the company instead inserted what he described as an inadequate disclaimer into the advertisements.<\/p>\n

Kuckelman said Lilly\u2019s advertisements compare weight-loss results of about 50 pounds for Zepbound with about 33 pounds for Wegovy, even though no head-to-head trial has compared the highest approved doses of the medicines. He said separate late-stage trials of the highest doses showed average weight loss of about 48 pounds for Zepbound and 47 pounds for Wegovy.<\/p>\n

Read more Battleground Arizona gets ready for another round of hotly contested elections<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Novo Nordisk said on Tuesday it was suing rival Eli Lilly in U.S. federal court, accusing the U.S. drugmaker of false advertising in claiming its weight-loss medicines outperform Novo\u2018s drugs.<\/p>\n","protected":false},"author":1,"featured_media":3007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-3008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-news"],"yoast_head":"\nNovo Nordisk says it is suing Eli Lilly, accusing it of false advertising - Trusted Moving Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustedmovinggroups.com\/?p=3008\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising - Trusted Moving Group\" \/>\n<meta property=\"og:description\" content=\"Novo Nordisk said on Tuesday it was suing rival Eli Lilly in U.S. federal court, accusing the U.S. drugmaker of false advertising in claiming its weight-loss medicines outperform Novo\u2018s drugs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trustedmovinggroups.com\/?p=3008\" \/>\n<meta property=\"og:site_name\" content=\"Trusted Moving Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-21T12:06:59+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/#\\\/schema\\\/person\\\/98cd83efb686ecde03e082abca618eaa\"},\"headline\":\"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising\",\"datePublished\":\"2026-07-21T12:06:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008\"},\"wordCount\":314,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustedmovinggroups.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/4fab98f0388f4115a131cc60119f6891.webp\",\"articleSection\":[\"Business News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008\",\"url\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008\",\"name\":\"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising - Trusted Moving Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustedmovinggroups.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/4fab98f0388f4115a131cc60119f6891.webp\",\"datePublished\":\"2026-07-21T12:06:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/#\\\/schema\\\/person\\\/98cd83efb686ecde03e082abca618eaa\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008#primaryimage\",\"url\":\"https:\\\/\\\/trustedmovinggroups.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/4fab98f0388f4115a131cc60119f6891.webp\",\"contentUrl\":\"https:\\\/\\\/trustedmovinggroups.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/4fab98f0388f4115a131cc60119f6891.webp\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=3008#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/trustedmovinggroups.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/#website\",\"url\":\"https:\\\/\\\/trustedmovinggroups.com\\\/\",\"name\":\"Trusted Moving Group\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/#\\\/schema\\\/person\\\/98cd83efb686ecde03e082abca618eaa\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/trustedmovinggroups.com\"],\"url\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising - Trusted Moving Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trustedmovinggroups.com\/?p=3008","og_locale":"en_US","og_type":"article","og_title":"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising - Trusted Moving Group","og_description":"Novo Nordisk said on Tuesday it was suing rival Eli Lilly in U.S. federal court, accusing the U.S. drugmaker of false advertising in claiming its weight-loss medicines outperform Novo\u2018s drugs.","og_url":"https:\/\/trustedmovinggroups.com\/?p=3008","og_site_name":"Trusted Moving Group","article_published_time":"2026-07-21T12:06:59+00:00","author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trustedmovinggroups.com\/?p=3008#article","isPartOf":{"@id":"https:\/\/trustedmovinggroups.com\/?p=3008"},"author":{"name":"admin","@id":"https:\/\/trustedmovinggroups.com\/#\/schema\/person\/98cd83efb686ecde03e082abca618eaa"},"headline":"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising","datePublished":"2026-07-21T12:06:59+00:00","mainEntityOfPage":{"@id":"https:\/\/trustedmovinggroups.com\/?p=3008"},"wordCount":314,"commentCount":0,"image":{"@id":"https:\/\/trustedmovinggroups.com\/?p=3008#primaryimage"},"thumbnailUrl":"https:\/\/trustedmovinggroups.com\/wp-content\/uploads\/2026\/07\/4fab98f0388f4115a131cc60119f6891.webp","articleSection":["Business News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trustedmovinggroups.com\/?p=3008#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trustedmovinggroups.com\/?p=3008","url":"https:\/\/trustedmovinggroups.com\/?p=3008","name":"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising - Trusted Moving Group","isPartOf":{"@id":"https:\/\/trustedmovinggroups.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trustedmovinggroups.com\/?p=3008#primaryimage"},"image":{"@id":"https:\/\/trustedmovinggroups.com\/?p=3008#primaryimage"},"thumbnailUrl":"https:\/\/trustedmovinggroups.com\/wp-content\/uploads\/2026\/07\/4fab98f0388f4115a131cc60119f6891.webp","datePublished":"2026-07-21T12:06:59+00:00","author":{"@id":"https:\/\/trustedmovinggroups.com\/#\/schema\/person\/98cd83efb686ecde03e082abca618eaa"},"breadcrumb":{"@id":"https:\/\/trustedmovinggroups.com\/?p=3008#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trustedmovinggroups.com\/?p=3008"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trustedmovinggroups.com\/?p=3008#primaryimage","url":"https:\/\/trustedmovinggroups.com\/wp-content\/uploads\/2026\/07\/4fab98f0388f4115a131cc60119f6891.webp","contentUrl":"https:\/\/trustedmovinggroups.com\/wp-content\/uploads\/2026\/07\/4fab98f0388f4115a131cc60119f6891.webp","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/trustedmovinggroups.com\/?p=3008#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/trustedmovinggroups.com\/"},{"@type":"ListItem","position":2,"name":"Novo Nordisk says it is suing Eli Lilly, accusing it of false advertising"}]},{"@type":"WebSite","@id":"https:\/\/trustedmovinggroups.com\/#website","url":"https:\/\/trustedmovinggroups.com\/","name":"Trusted Moving Group","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trustedmovinggroups.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/trustedmovinggroups.com\/#\/schema\/person\/98cd83efb686ecde03e082abca618eaa","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/50b1ad2e498f523425ee0a8cc5180a210646db1622662a3d56cc405d3e0c346a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/trustedmovinggroups.com"],"url":"https:\/\/trustedmovinggroups.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=\/wp\/v2\/posts\/3008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3008"}],"version-history":[{"count":0,"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=\/wp\/v2\/posts\/3008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=\/wp\/v2\/media\/3007"}],"wp:attachment":[{"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trustedmovinggroups.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}