{"id":3319,"date":"2026-07-28T16:39:47","date_gmt":"2026-07-28T16:39:47","guid":{"rendered":"https:\/\/trustedmovinggroups.com\/?p=3319"},"modified":"2026-07-28T16:39:47","modified_gmt":"2026-07-28T16:39:47","slug":"fifa-proposes-a-20-billion-spinoff-of-its-commercial-and-events-operations","status":"publish","type":"post","link":"https:\/\/trustedmovinggroups.com\/?p=3319","title":{"rendered":"FIFA proposes a $20 billion spinoff of its commercial and events operations"},"content":{"rendered":"
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FIFA plans to create a new commercial subsidiary valued at $20 billion, world soccer\u2019s governing body said on Tuesday, as it seeks backing from its 211 member associations for the proposal in a move already criticised by UEFA.<\/p>\n

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The ambitious plan would see FIFA establish FIFA Forward Enterprise (FFE), a wholly-owned subsidiary consolidating the organization\u2019s commercial and event operations.<\/p>\n

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FIFA said it would retain sole control as well as \u201cexclusive authority\u201d over football governance, competitions, the match calendar and all regulatory and sporting decisions.<\/p>\n

The Financial Times first reported on the stake sale.<\/p>\n

Under the proposal, FIFA would invite external investors to purchase minority, non-controlling stakes in FFE to raise up to $4.2 billion, with the body saying all net benefits will be reinvested in the game.<\/p>\n

\u201cFootball is the world\u2019s most popular sport and an extraordinary engine of human and social development,\u201d FIFA President Gianni Infantino said in a statement.<\/p>\n

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\u201cParts of the game have turned that popularity into remarkable commercial value \u2014 and we celebrate that success and want it to continue, because it lifts the whole game.<\/p>\n

\u201cOur job is to make sure the rest of football grows with it: FIFA exists to support sustainable, inclusive development in every corner of the world.\u201d<\/p>\n

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However, the proposal has drawn fierce criticism from European soccer\u2019s governing body UEFA.<\/p>\n

\u201cThis crosses a line that football\u2019s governing institutions should never cross,\u201d UEFA said in a statement.<\/p>\n

\u201cUEFA takes it extremely seriously. So should every National Football Association. So should every stakeholder: leagues, clubs, players, supporters, governments and everyone who cares about the future of the game.<\/p>\n

\u201cThe soul and governance of football are not assets to trade — especially with zero transparency as to who gains financially. None of us are the owners of football. It is not FIFA\u2019s to sell.\u201d<\/p>\n

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Infantino, however, said every member association should have the opportunity to seek a fair share of the available funding to shape its own future.<\/p>\n

\u201cThis is about the democratisation of football worldwide,\u201d he added.<\/p>\n

A FIFA spokesperson said the proposal will soon be presented to the 211 Member Associations and the FIFA Council, which will be the sole final decision-makers on the matter.<\/p>\n

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FIFA plans to create a new commercial subsidiary valued at $20 billion, world soccer\u2019s governing body said on Tuesday, as it seeks backing from its 211 member associations for the proposal in a move already criticised by UEFA.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-3319","post","type-post","status-publish","format-standard","hentry","category-world-cup"],"yoast_head":"\nFIFA proposes a $20 billion spinoff of its commercial and events operations - Trusted Moving Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustedmovinggroups.com\/?p=3319\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"FIFA proposes a $20 billion spinoff of its commercial and events operations - 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