{"id":4087,"date":"2026-08-18T18:11:22","date_gmt":"2026-08-18T18:11:22","guid":{"rendered":"https:\/\/trustedmovinggroups.com\/?p=4087"},"modified":"2026-08-18T18:11:22","modified_gmt":"2026-08-18T18:11:22","slug":"bill-rasmussen-espn-co-founder-dies-at-93","status":"publish","type":"post","link":"https:\/\/trustedmovinggroups.com\/?p=4087","title":{"rendered":"Bill Rasmussen, ESPN co-founder, dies at 93"},"content":{"rendered":"
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LAND O\u2019 LAKES, Fla. \u2014 Bill Rasmussen, who co-founded ESPN in 1979 after being fired from a public relations job in the World Hockey Association, died Tuesday. He was 93.<\/p>\n

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ESPN historian Mike Soltys said Rasmussen died at his Florida home from the effects of Parkinson\u2019s disease. Rasmussen announced in 2019 that he had been diagnosed with the degenerative disease in 2014.<\/p>\n

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\u201cBill was a remarkable man \u2014 a visionary and an innovator who conceived the idea of a network entirely devoted to sports,\u201d ESPN chairman Jimmy Pitaro said in a statement. \u201cQuite simply, none of us would be here today if it wasn\u2019t for Bill\u2019s passion and all the hard work and entrepreneurial spirit he put into building ESPN in the late 1970s \u2014 key aspects of our company culture that still carry on to this day.\u201d<\/p>\n

Rasmussen and his son Scott came up with the idea of a network carrying sports around the clock, and it would revolutionize Americans\u2019 TV-watching habits. But the pair didn\u2019t stick around long. They were forced out after only a year by ESPN majority owner Getty Oil.<\/p>\n

Bill Rasmussen\u2019s original idea was a cable channel covering only Connecticut sports. Many cable operators in the state were skeptical, but someone suggested buying satellite time to reach a national audience.<\/p>\n

ESPN was launched on Sept. 7, 1979. George Grande welcomed viewers to the first \u201cSportsCenter\u201d broadcast before the network\u2019s first live event, a slow-pitch softball game between the Kentucky Bourbons and the Milwaukee Schlitz.<\/p>\n

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\u201cIn those days, we didn\u2019t know if we\u2019d last four weeks, four years, let alone 40-some, but we knew it was special,\u201d Grande said. \u201cBottom line was Bill Rasmussen was the true pervader of the original American dream, and he gave us all something very special that we still have today.\u201d<\/p>\n

The Rasmussens secured financial backing from Getty Oil and a rights deal with the NCAA, and built a studio in Bristol, Connecticut, still under construction when ESPN went on the air.<\/p>\n

The Getty investment and the deal with the NCAA occurred on the same day.<\/p>\n

\u201cWhen someone tells you you can\u2019t do something, you want to prove them wrong,\u201d Bill Rasmussen said. \u201cMany, many people told us there wasn\u2019t enough sports to do a 24-hour channel. I didn\u2019t argue with anybody. I just thought they were wrong and I was right.\u201d<\/p>\n

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When the Rasmussens were forced out of ESPN in 1980, Getty owned 85% of the network. Texaco, which had acquired Getty, sold its interest in ESPN to ABC in 1984.<\/p>\n

Bill Rasmussen and ESPN were estranged until 1999, when company executives invited him to the 20th anniversary celebration. Since then, he has been embraced and recognized for his vision of creating an all-sports network. He toured the country in 2019 for the 40th anniversary and gave speeches at Walt Disney Co. and ESPN events.<\/p>\n

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\u201cBill was our George Washington and a good friend,\u201d said veteran anchor Chris Berman, who joined ESPN three weeks after the network launched in 1979. \u201cHe was such a grateful person and every sports fan can be grateful for Bill. He wasn\u2019t a glass half-full guy; his glass was always overflowing with optimism. He greeted everyone with a smile and we can all smile knowing Bill\u2019s legacy.\u201d<\/p>\n

Born in Chicago, Rasmussen earned degrees from DePauw University in Indiana and Rutgers University and served in the Air Force. He started an advertising services business, then worked in radio and television as a broadcaster during the 1960s.<\/p>\n

He was hired in 1974 as public relations director for the WHA\u2019s New England Whalers in Hartford, Connecticut. The team\u2019s entire front office was fired in 1978, and Rasmussen soon turned his attention to brainstorming with his son on the creation of sports on cable TV with the help of a $9,000 credit card advance.<\/p>\n

\u201cThere was a whole lot of chutzpah and a whole lot of vision, and they\u2019re maxed out on their credit cards. It\u2019s the American dream,\u201d said Bob Ley, one of the network\u2019s original anchors.<\/p>\n

Rasmussen was inducted into the Sports Broadcasting Hall of Fame in 2025.<\/p>\n

Rasmussen was predeceased by his wife of 56 years, Lois, in 2011 and is survived by two sons, Scott Rasmussen and his wife, Laura, and Glenn Rasmussen, daughter Lynn Van Hollebeke and her husband, Louie, seven grandchildren, one great-grandson and one great-granddaughter. In addition to his wife, Bill was predeceased by his brothers Robert and Donald Rasmussen, sister Vivien and a grandson.<\/p>\n

Read more 8-foot python named Nanner blamed by officials for Virginia school fire; teacher says snake is innocent<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Bill Rasmussen, who co-founded ESPN in 1979 after being fired from a public relations job in the World Hockey Association, died of Parkinson\u2019s disease on Tuesday.<\/p>\n","protected":false},"author":1,"featured_media":4086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"class_list":["post-4087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pop-culture-news"],"yoast_head":"\nBill Rasmussen, ESPN co-founder, dies at 93 - Trusted Moving Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trustedmovinggroups.com\/?p=4087\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bill Rasmussen, ESPN co-founder, dies at 93 - Trusted Moving Group\" \/>\n<meta property=\"og:description\" content=\"Bill Rasmussen, who co-founded ESPN in 1979 after being fired from a public relations job in the World Hockey Association, died of Parkinson\u2019s disease on Tuesday.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trustedmovinggroups.com\/?p=4087\" \/>\n<meta property=\"og:site_name\" content=\"Trusted Moving Group\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-18T18:11:22+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=4087#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=4087\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/#\\\/schema\\\/person\\\/98cd83efb686ecde03e082abca618eaa\"},\"headline\":\"Bill Rasmussen, ESPN co-founder, dies at 93\",\"datePublished\":\"2026-08-18T18:11:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=4087\"},\"wordCount\":793,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=4087#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trustedmovinggroups.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/efaa0f5054153a9c4daa62f7dc386425.webp\",\"articleSection\":[\"Pop Culture News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=4087#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=4087\",\"url\":\"https:\\\/\\\/trustedmovinggroups.com\\\/?p=4087\",\"name\":\"Bill Rasmussen, ESPN co-founder, dies at 93 - 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